This is very exciting news for British premium fashion; Jaeger has bought Aquascutum.
For some reason, it doesn't really surprise me. But I bet there will be more to come from Jaeger. I have to admit, I'm not much of a fan of Jaeger but Aquascutum has always stood out for me, particularly their classic style english trench coat.... (I know Burberry is renowned for that, but Aquascutum has some amazing coats).
It's major news for Jaeger as they estimate the combined annual sales will be more than £300m.
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