KOOKAI: PRESS DAY

So Kookai have opened their new store in cute little Marylebone Village. Situated just off busy Oxford Street in St. Christophers Place I went along to their press day which was actually loads of fun!

Kookai have moved away from their tiresome old image after appointing luxury boutique PR firm DeVetta PR. Kookai's client base is very easy to tell by their collection, they are trying to reach out to a strong, independent, free-thinking woman by attracting her with strong fabrics, fine detailing and their "industrial chic" style boutiques. Kookai have gone very Parisian chic with their new collection which I found quite classy but fun at the same time. Firstly, we saw a lot of golden embellishments...

Boyfriend blazers with smart shorts...

Tribal inspired jewellery...

And what a surprise... The English Trench!