Friday, 16 April 2010


As it is press day galore this season- it was Chanel's turn to pop open its doors to the raging press and journo's to have a sneak peak of what will be coming up for A/W 10.

Entering the beautiful clean-cut press office and being welcomed by drinks and canapes was not only nerve wracking at first but very very exciting! As I was entering I just kept telling myself "Ozzy play it cool, play it safe, and don't make a tit out of yourself!" My stomach was turning with excitement and I felt like I was a child left alone in Hamley's. It was truly a j'adorable experience, I couldn't believe that I was actually in CHANEL!

This season we saw a lot of sportswear and fur! (Much to my disappointment ALL fake!) but I guess it would be easier for stylists to shoot, and, department stores to sell. I mean we don't want PETA protestors to be going on a hunger strike and whipping themselves with chains now would we... Or would we actually? Ha.

I went along with my best friend and today's guest blogger, Ira. In-fact, it was her first ever press day and she was just as excited as I was, (you can read her little post about Chanel below). Chanel have really broken boundaries this season and good old Karl has definitely come up with something that is entirely different but still staying within the Chanel 'look'. The outfits and accessories were all very chic and feminine with a cold and bitter twist. I personally love how he has played with the concept of ice- maybe he's making a political point about global warming?

The press day was divided into three different rooms- Fashion, beauty and watches. The J12 has now been given a makeover with beautifully hand crafted diamond studded watches slimmed down, and even a J12 with a rubber strap for when you go out doing outdoorsy stuff! We also met a j'adorable little friend called Butters. Butters is a Pomeranian dog, how gorgeous is she?



Entering the Chanel press office today was like being taken back into a world of  fabulous Aspen era. The luxury garments did not fail to preserve Chanel’s classic elegance, but managed to also bring in a feeling of an escapade to the most exclusive chalettes. The whole ensamble was arranged in such a manner to bring out the fact that the Chanel woman is powerful, elegant regardless of the environment.

A strong emphasis was felt on the jewellery , underlying the new trend of costume jewellery that is on the rise. The accessories depicted kept the classic fur and incredible details.  Chanel did not fail to impress us in the jewellery room, where beautiful pieces were on display, such as a stunning  and rare diamond and coniac sapphire watch( Images of the jewellery room will be uploaded shortly). Aside from the rarer jewels and superb craftsmanship , Chanel has also developed a line of a more sports-oriented watch line, designed for diving and swimming, with impressive mechanical features.

Personally, I took great satisfaction from trying on the new glasses that were on display.  The pieces were at the same time clean and edgy, as they covered a vast array of sizes and colours. My two favourite ones can be seen in the images below. 

Overall the visit to the Chanel press office was greatly enjoyable experience that was highlighted by the presence of Miss Butters, who proved not just to be utterly beautiful, but of the outmost good taste.



Photo Credit: Ira Nechifor


  1. This looks so amazing and I totally hate you for it... ;) I hope you had such a fab time, I'm so jealous. It literally looks dreamy. Love the quote and photo of youuuu! xx

    Ps. ASOS giveaway on my blog mr!

  2. U killing me! I would have a micro stroke from all this fury Chanel galore!

  3. Wow! looks like you guys had so much fun! Loving the metallic quilted bag...