Monday, 4 January 2010


The use of print within fashion is not a new phenomenon, however, with technological innovation a surge of prints have started to give garments an almost 3D finish. The fusion of colour and print together makes the garment look more lifelike and realistic! One brand who's signature style is all about realism and 3D effect is Susanne Ostwald and Ingvar Helgason of Ostwald Helgason. The German and Icelandic designers both met when they were both working for a London design studio. It's amazing what they have created and I feel like I need 3D glasses to actually watch their show!

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